"Why use a cannon to kill a mosquito?"
The wisdom of this Japanese proverb unveils the truth about advertising in traditional media such as TV, radio, newspapers and direct mail. They usually quote their ad rates by CPM or “Cost per Thousand” people, to make the cost easier to digest. What they’re not telling you however is the cost to reach 1000 customer prospects for your business is actually much higher because only a percentage of their audience (often a small percentage) are qualified prospects. These outlets rely on vague demographics in hopes of reaching a specific group of people, but the targeting is often quite limited. Show us a group of 1000 “18 to 34 year-old males” in your city and we’ll show you 1000 different consumers!
Would you advertise retirement packages to teens?
Or veterinary services to consumers without pets?
It used to be you had to pay to hit tens of thousands of unqualified prospects to meet your advertising goals because there was no alternative. Like the cannon used to kill a mosquito, a lot of firepower (your advertising budget) was wasted.
With the Internet that’s all changed.
Search engine marketing has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.
At WSI we use unique tools and business processes, combined with techniques like Web ads, Search Engine Optimization, Guaranteed Inclusion advertising, among others, to ensure your business attracts the highest volume of targeted Web traffic possible.
One of our specialties, Pay-Per-Click advertising which is the leading form of search engine advertising, is the equivalent of a customer-seeking smart bomb. PPC allows you to reach consumers when they are actively searching for your products or services, sending qualified buyers straight to your business.
This is achieved by bidding on specific search terms, or keywords, people use to find things online (your city flowers, tubular steel, women’s shoes, your country molded plastics supply, just to name a few of the countless possible terms a business can bid on). Your ad will show whenever your search terms are used. When a consumer clicks on your ad, you pay the nominal fee you bid on for that search term.
PPC (also known as Pay for Performance advertising), allows for complete control of your costs because you only pay when your ad is clicked on. If your ad is displayed 1000 times and one person clicks on it, you only pay for one click!
Looking for fast results?
Local Ad Works may be your answer!
Managed Pay-Per-Click Services
Did you know...
- 170 million Americans are using the Internet monthly.
- Internet users do over 4 billion searches every month on major search engines.
- Over 30% of those searches are for local products and services like yours!
The Internet is becoming increasingly localized, meaning customers are now searching online for products and services LOCALLY, in their own area.
The WSI Local AdWorks pay-per-click (PPC) platform leverages this trend by working directly with Google, Yahoo! and the online Yellow Pages to display your online ad directly to your local customers.
Running a national campaign?
Search engines are often the first place customers visit to begin their product research. Pay-per-click is still the only guaranteed method to achieve top search engine rankings. It is true pay for performance advertising because...
If no one clicks on your ad and goes to your website you don't pay a thing!
WSI Local AdWorks puts your ads in major online search sites
We manage everything! We write the ads, we select the best keywords, and we do the keyword bidding for you!
We report everything! Through your password protected online interface we report every dollar spent, every visitor to your website, every phone call, email, online form submitted or coupon printed that is a direct result of the PPC campaign that we are managing for you.
You set the budget! Your budget is a critical ingredient in determining the success of your campaign. We will work with you to determine the optimal budget for your particular needs.
Don't have a website? We will even offer you a one-page offer website specially designed to turn clicks into calls!
Want to learn more? View our online demo and then contact us for a personal consultation!
*WSI Local AdWorks is currently available to US customers only. Ask us about our other search engine marketing and pay-per-click services in your area.